We are a consortium of Dutch universities, companies, and organizations investigating the transition to plant-based proteins. The research project is funded by the Dutch Research Council (NWO) with co-funding from Danone Nutricia, Freedomlab, Unilever, and Voedingscentrum.

Delft University of Technology – Design Aesthetics

• Anna Louisa Peeters
• Prof. dr. Paul Hekkert
• Dr. ir. Nynke Tromp

Danone Nutricia Research

• Dr. Vanessa Martens

Freedomlab

• Julia Rijssenbeek

Unilever

• Iris Lebbink

Utrecht University – Copernicus Institute of Sustainable Development

• Brit Bulah
• Prof. dr. Marko Hekkert (PI)
• Dr. Simona Negro
• Dr. Koen Beumer

Utrecht University – Social and Behavioral Sciences

• Lieke van den Boom
• Prof. dr. Denise de Ridder
• Dr. Floor Kroese

Voedingscentrum

• Joost Knüppe

Wageningen University and Research – Marketing and Consumer Behaviour

• Monique van der Meer
• Dr. ir. Arnout Fischer
• Dr. Marleen Onwezen